When we hear the words “social
network,” most of us think about the worlds of social media on Twitter and
Facebook. An ecologist or animal behaviorist may think of a different type of
social network, a model of the social connections between animals, not
utilizing the internet. A social network is most simply a set of social units
and the relationships between them, represented by nodes and edges respectively1.
A human social network could be developed where an individual is the social
unit or node and the ties between each individual or edges are determined by their
association. This association between people could be defined by a number of
different connections, maybe phone calls between them or just being friends on
Facebook.
An example of a human social network using Facebook connections. http://www.touchgraph.com/facebook |
Let’s imagine trying to develop a social network that exists in a typical high school. As a researcher, you would observe teenagers interacting at different times of day, maybe before school begins and during lunch. The network could be determined by interactions and associations. If you were looking at interactions, you could count every high five or hug between individuals. Associations could be determined by people sitting together at lunch. Mapping these relationships would give a picture of the high school students’ cliques and which individuals bridged between these groups. Other factors could also be analyzed to see what determined these groupings. Were the teenagers associating because they had similar hobbies? Would the stereotypical cliques emerge, with the jocks, band kids, and skaters only associating together? Or would the associations be more strongly related by race or social class? This snapshot of a young population of our society brings insight into the structure of human society.
The study of this type of network
is termed Social Network Analysis (SNA). Scientists create graphical
representations of the network called sociograms to visualize the connections
in a social group and determine its structure. Then mathematical modeling can be used to
detect patterns within the networks.2 These patterns can be compared with other characteristics of the individuals to see which factors determine the social connections. For example, are the social units associating together because they are genetically related or they are a similar age? The network sociograms can convey a lot of
information that would be difficult to graph in other ways, such as the
strength and directionality of the social connections. The strength of the whole social network is determined by the number of connections between individuals relative to the total possible connections. A network can also be analyzed to determine the importance of an individual in the group through the number of connections they have to others.1 By determining these key players in a network, predictions can be made about the social group. For example, social learning can be predicted using this type of analysis. If an individual who is very central to the network learns a task, it may be predicted that the others in the group will learn that task faster than if an individual on the outside of the group learns the task. Disease transmission can also be predicted by looking at social networks.
A human social network within a company, demonstrating that Alan is a central individual. http://hbr.org/2002/06/the-people-who-make-organizations-go-or-stop/ar/1 |
Analysis of the networks of other species can give us
insight into how their societies are structured differently than ours and the
factors affecting relationships. These factors may be genetic relatedness, age,
or endocrine levels of the individuals. The relationships could also be
controlled by outside factors, such as season or availability of food in the
environment. The insights into social dynamics of an animal population gained
from these analyses are useful for wildlife management strategies and
conservation. It is important to maintain the strength of the social structure
and protect the key individuals crucial for the cohesion of a network. 4
Monitoring the social network of a population can determine any effects human activities are having on the well-being of the population.
Social network analysis has helped to clarify the social
organization of both African and Asian elephants and allowed for comparison
between the two species. The analysis of African elephant society has
demonstrated that their society is made up of hierarchical tiers. The most
basic level of association is between the mother and calf, who sometimes group
with other closely related females, and then sometimes with multiple groups of
families, and finally with multiple herds. The elephants grouped into these
different tiers sometimes depending on ecological factors such as food
availability or season.7 In a study of Asian elephants inhabiting a
national park in Sri Lanka, social network analysis helped determine that most
ties between individuals are weaker than in African elephants. The Asian
elephant network is less interconnected and therefore they cannot have the same
hierarchical structure as African elephants.6 Another study demonstrated
that there was greater association between Asian elephants in the dry season,
which is very different from African elephants who associate more in the wet
season. It is possible that Asian elephants aggregate in the dry season in
order to access and protect scarce resources. 5
Using a network approach, the social interactions of male
elephants have been further investigated. It was previously thought that male elephants
had very weak social ties, but a recent study has shown that their sociality is
affected by sexual state. When looking at a network of only African males that
were not sexually active, the network appears to be much denser and the
associations between males stronger. SNA allows for these patterns to emerge
and the ability to visualize these male elephant relationships. It was also shown
that sexually inactive males were associating with other males based on age. 8
Social network analysis is an exciting tool for the investigation of the social structure of many different populations, including our own. Further research on elephant societies in the wild may show that there are more factors influencing their society than we currently understand. It will also be an important tool as we continue to investigate the impact of poaching on elephant societies. Think about your own social network and the factors influencing the people who you are connected with. Although our societies are very different, we form relationships in some of the same ways. Maybe our social groups don't change based on season, but humans do tend to associate with relatives.
Social network analysis is an exciting tool for the investigation of the social structure of many different populations, including our own. Further research on elephant societies in the wild may show that there are more factors influencing their society than we currently understand. It will also be an important tool as we continue to investigate the impact of poaching on elephant societies. Think about your own social network and the factors influencing the people who you are connected with. Although our societies are very different, we form relationships in some of the same ways. Maybe our social groups don't change based on season, but humans do tend to associate with relatives.
This is a great post. I like this topic.This site has lots of advantage.I found many interesting things from this site. It helps me in many ways.Thanks for posting this again.
ReplyDeletesales and marketing automation
Hello! It looks like the writer of this blog is really very professional because I never read such kind of writing before. The way of writing and the way of using right words on right place shows some expert skillsเครื่อง ups ราคา
ReplyDeleteShare great information about your blog , Blog really helpful for us . We read your blog , share most useful information in blog . Thanks for share your blog here .HPE ProLiant DL160 Gen9
ReplyDeleteA web hostingis a service where a provider rents you a server on the web and where you are able to host a myriad of files that may be accessed via the VPS Malaysia | Professional Hosting Services |SLA .
ReplyDeleteVery nice article, I enjoyed reading your post, very nice share, I want to twit this to my followers. Thanks!. smm reseller panel
ReplyDeleteAttractive part of content. I simply stumbled upon your weblog and in accession capital to assert that I acquire in fact loved account your weblog posts. Any way I'll be subscribing in your feeds or even I success you access persistently quickly.
ReplyDeleteI'm extremely pleased to find this website. I need to to thank you for your time for this fantastic read!! I definitely savored every little bit of it and i also have you book marked to check out new information in your blog.
ReplyDelete